A red theme has always been synonymous with the holidays and sales events. Finding your Red Tag means going places to find new moments with the ones you love.

AGENCY CUT / :27:03

Going places to do the things you love with the people who matter most over the holidays is telegraphed showing people connecting and interacting with red vehicles in snowy winter scenes. We created a TV ad that encourages people to find a deal that will help them find new roads.

The holidays amidst the pandemic was an opportunity for giving exclusive GM employee pricing to all. After all, giving back is what the holidays are all about.

NATIONAL / :20:07:03

Many Americans had to abandon their usual comforts due to the pandemic. Despite life changes and tumultuous times, many were looking forward to what’s next. We partnered with actual GM employees to show how, more than ever, Chevrolet connects us to the most important thing - the people that give meaning to our lives.