Under the direction of a brand strategy team, the relevant imagery and typography was researched and then composed into layouts for conceptual mood boards. Each brand board showcases and encapsulates the trends and aesthetics specific to a particular South African target market. These boards were ultimately used to develop a creative and marketing strategy for the KFC brand.
LSM strategy brand board showcasing the specific cross cultured target markets in South Africa.
LSM strategy brand board for high-income white females.
LSM strategy brand board for middle-class families.
LSM strategy brand board for young aspirational indigenous black people.
LSM strategy brand board for young adults.